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LOADSTONE × RRG. New Brand & Website for International Markets

Website redesign for a facial recognition systems manufacturer. The project refreshed the visual style, simplified the structure, and increased conversion rates - highlighting the company’s scale and its ecosystem approach to security.

Role: UI/UX Designer

Website redesign for a facial recognition systems manufacturer. The project refreshed the visual style, simplified the structure, and increased conversion rates - highlighting the company’s scale and its ecosystem approach to security.

Role: UI/UX Designer

Context & Goal

Context & Goal

RRG was scaling beyond its home market and entering Europe and Latin America, but the existing brand and website didn’t communicate the company’s scale, expertise, or reliability for an international B2B audience.


Task was to create a cohesive international brand and a modern website that builds trust fast, explains RRG’s value clearly from the first scroll, and scales for multilingual content and future growth.

UX Research Discovery: clarity before aesthetics

UX Research Discovery: clarity before aesthetics

Aligned on audiences, expansion goals, and key messages. The core insight was that international visitors won’t “figure it out” - the site had to communicate context and proof immediately.

Brand system: credibility across markets

Brand system: credibility across markets

I helped shape the visual direction—tone, typography, composition rules, and graphic principles—so the brand feels confident, consistent, and trustworthy across different cultural contexts.

Information architecture

Designed the site architecture and navigation for a cold B2B audience, building a clear trust ladder from positioning to proof and action, while keeping the structure flexible for future cases, insights, and team content.

UI & design system

I created a component system with grids, states, cards, forms, and content rules to ensure consistency and make ongoing updates faster for design and development.

Designed key screens and responsive layouts for Home, Library/Insights, About, Profile/Team, Why Us, and Contact, using consistent patterns and clear hierarchy to keep the story readable.

Result

Result

RRG received a unified international brand image and a modern website ready for Europe and Latin America, with a structure that is clear from the first scroll and scalable for content growth.

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Email

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