M.Video and Eldorado are the largest consumer electronics and home appliance retail chains in Russia, united under one group. The company trains thousands of employees across the country. The existing learning tools were fragmented, and the user experience was inconsistent.
The task was to design a unified, modern learning platform where education feels inspiring rather than obligatory.
Used JTBD to define key user “jobs” and translate them into product requirements. Built scenarios and user flows that became the backbone for functionality and screen structure.
To validate hypotheses, I used Maze.co testing with interactive prototypes (from wireframes to high-fidelity designs). Based on the findings, I refined user flows and simplified the structure of sections.
Additionally, we conducted A/B testing of five visual concepts. Participants rated each by modernity, technological feel, and lightness. The final version received the highest scores across all metrics and became the foundation of the project’s visual language.
Created a UI kit and design system uniting course cards, filters, panels, and typography.
Created prototypes for key flows, iterated, and delivered final UI screens. Applied familiar “streaming-style” patterns to keep the experience intuitive and engaging. The interface follows minimalist principles, focusing on content rather than decorative interface elements.
Delivered a set of document and presentation templates plus usage guidelines so internal teams could produce consistent materials without designer support.
