OVISION is a major technology company working with corporate clients. The previous website focused only on one area - facial recognition systems - and failed to reflect the full scale of the business.
The task was to update the design and structure of the website to showcase the company’s ecosystem of solutions and improve user experience.
Before the redesign, we conducted a visual and structural audit of major B2B brand websites. Findings showed that corporate clients value clarity, brevity, and well-reasoned storytelling.
Together with the editor, we built the website’s UX logic to sequentially address user concerns and guide clients toward solutions tailored to their business needs.
The homepage became a clear navigation hub with solution cards and quick access to key information.
Three stylistic directions were developed; the final choice was a light, minimalist version with several distinctive layout blocks.
The UI relies on OVISION’s signature violet color and clean, professional typography.
Added smooth element animations and subtle transitions between sections to make the interface dynamic yet businesslike. The visual language became modern, technological, and easy to perceive.
To demonstrate how OVISION’s products interact, we used 3D infographics visualizing the company’s integrated ecosystem. It shows how different products connect within a building’s security infrastructure - from cameras to software
An additional solutions page and product catalog were developed, enabling users to independently select equipment based on their needs.
